If I asked you to move to another country, but didn’t explain the visa process to you, you’d walk away.

If I asked you to move to another state, but didn’t show you how your life would be better there, you’d keep walking.

If I asked you to move across the street and didn’t explain why, you’d just ignore me.

Instead, you ask me to change jobs using all the content found in a job description and you wonder why your application rates are so low.

If you want people to make a change, you have to answer their questions, help them see a future that’s better (for them, not you), make the change easy.

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