100 companies, all seeking the best applicant. They all have ATS’s, career sites, Facebook pages, Twitter accounts, Glassdoor pages, LinkedIn sites, ERP programs, talent pool tools, etc.
From a candidate’s perspective, they are all the same. The same pictures in the career sites, the same words on the job descriptions, the same jobs on Twitter, the same non-value in the talent pool.
Want to get their attention? Stop playing “follow the leader” with your competition or chasing gimmicks. Being the first on SnapChat or YikYak is interesting for about ten seconds until candidates realize that you’re saying the same old thing on a brand new channel.