Yes. There are ways to send a bajillion LinkedIn introductions to a bajillion potential prospects.

Of course, there are ways to send a bajillion Viagra offers to a bajillion strangers.

Both of these things are spam. And you’ll be surprised how much time LinkedIn and prospects are working to make those tactics futile. Or even counter-productive.

So if you’ve got a prospect you’d love to talk to, put down that CTRL-C/CTRL-V and write them a note. From scratch.

Yes, it takes longer. But you’ll be stunned by how much better your response rate is, and that matters far more.

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