More than a month later, people are still talking about the Amazon employer brand, thanks to the New York Times. Plenty of pixels have been spilled in defense of both sides and I have no interest in giving my uninformed opinion, as I have never worked there.

But in the end, wouldn’t you prefer that the most important thing that people think about your employer brand come from you or from a third party with a financial incentive to create drama and tension?

The funny thing is, now that the NYTimes has shown how much ruckus can be generated by on piece about a (mostly) beloved brand, I wonder how long before every newspaper, magazine, online journal and blog does exactly the same thing to companies in their line of sight.

The next company on the front page might be yours. So take (some) control of your employer brand by telling more interesting and sticky stories about who you are.

 

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