Would you have seen the latest Star Wars as a memo?

Can you see it as having done a billion dollars of business in two weeks if it was a PowerPoint presentation?

If you want candidates to get fired up about the opportunity you’re offering them, stop putting job descriptions in the most boring format ever. Tell stories about your company, about your people, about your clients and what you care most about.

Because that’s what engages. Not a five-line memo.