You know that if you had your choice between boring and dry recruiting content and engaging recruiting content, you’d choose the engaging stuff every single time.

You don’t knowingly walk into a boring movie. You don’t keep reading a boring book.

And while you aren’t asking for unengaging content, you keep steering your team away from interesting content, from humorous content, from entertaining content.

You like hiring smart and clever people who have a sense of humor, but you won’t be able to do that until you learn how to build smart and clever content that has a sense of humor.

If you need to be engaging, don’t forget to be entertaining.