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The best prospects are too smart for

The best prospects are too smart for “help wanted”

Sticking a job description in a job board is a great way to get lots and lots of resumes, assuming you want resumes from entry-level kids, unqualified “it…

recruiters should do something different

Don’t just recruit. Recruit differently

Have you ever wondered why all your prospects sound the same and look the same and write the same phrases in their resumes? It’s because they all read…

recruitment marketing's george lois

Where is Recruitment Marketing’s George Lois?

The guy invented “I Want My MTV!” He virtually invented the Tommy Hillfiger brand overnight. He did all those Esquire covers in the 60’s that ended up in…

You measure the difference between people who will work for you and people who want to work for you in $

Your missing #recruiting metric that means so much

Let’s be real about all of this. A good recruiter can convince you that you could work at a new company. A great recruiter can convince that you want…

If you want better prospects you have to do something different

There’s only one way to get better prospects #recruiting

Self-help 101: keep doing what you’ve been doing and you’re going to keep getting what you’ve been getting. You can’t complain that you aren’t getting better candidates when…

Is Your ATS helping you get better applications?

Does Your ATS Work For You? Or Do You Work For Your ATS? #Recruiting #HRTech

You know the story that today’s train tracks are actually based on the width of Roman era chariots? It’s not a completely true story, but the gist is…

Jobs on Twitter without targeting

Post and pray 2.0 #recruiting

Seriously. Post and pray 2.0. If you aren’t targeting your jobs to people who could do them or live near them, you are spamming people. If you post…

Facebook isn’t special #recruiting

What? You set up a Facebook page? Amazing! You’ve joined more than 1.4 BILLION people (many of them children) who set up a Facebook presence. Con. Grat. U. La….

fair marketing and recruiting

How to rescue your career site from Marketing in one step #hrtech

Your career site isn’t about selling a product or service. Your employer brand isn’t the same as your consumer brand. So why does marketing, a department with completely…

should the new york times be telling your employer story?

Do you want the New York Times to define your #employerbrand?

More than a month later, people are still talking about the Amazon employer brand, thanks to the New York Times. Plenty of pixels have been spilled in defense…

recruiting content is timeless

Recruiting content is timeless #recruiting

Don’t get us wrong: we love social. There’s no better way to connect and engage with people than social. The problem is that putting content into social is…

you're doing linkedin wrong

You’re doing LinkedIn wrong #recruiting

Do you use LinkedIn? Of course you do. We all do. Which is why LinkedIn is increasing its prices for recruiter seats (they have what you need, so…

The hidden secret to making a prospect feel special #recruiting

Why does your spouse or significant other feel special to you? What do you do to make them feel special? Do you treat them the same way you do…

tell more recruiting stories

Keep Calm and Tell More Recruiting Stories #recruiting #kcco

If your problem is bigger than this moment, your solution is to tell better stories, tell them more often, and share them with as many people as you…

Content is not an accessory

Content Is Not An Accessory #recruitingcontent

I know that you spend hours every day surrounded by your employer brand. If asked, you could recite endless stories about all the cool things your company does…

ATS is a database, not a relationship tool

What does your ATS really do? #hrtech

We all lament and decry the painful state of applicant tracking systems (yes, yes, I didn’t call them an ATS so that Google could follow along). But they…

content help recruit active and passive candidates

Content Only Helps Two Ways #recruitingcontent

Your stories make all your outbound channels better. Your ads, your job board posts, your social media posts, everything gets better when it drives to a story instead…

content is how you differentiate your company

Content is the only way to differentiate your #employerbrand

Tide vs All. Corn Flakes vs Post Toasties. TurboTax vs TaxAct. Toyota vs Nissan. Yahoo News vs USA Today. AirBnB vs VRBO. General Hospital vs All My Children….

Content is currency

Content is currency #recruitingcontent

Boiled down to its essence, recruiting is one part hunting and one part persuading (ratios will vary). So your job and ability to work stems from your ability…

If prospects and candidates paid your salary… #recruitingcontent

Ask 100 prospects and you will hear 100 complaints about your ATS. Or any ATS. What we see as a “necessary evil,” your prospects see as more evidence that…

ads prove your employer brand is undifferentiated

How much your spent on ads says exactly how little anyone knows about your #employerbrand

Companies that tell their stories in an authentic, open and distributed environment don’t have huge ad budgets. They don’t need them. Super bowl ads aside, when was the…

focusing on everything gets your nothing

Stop trying to do everything and just get great at something #socialrecruiting

I know that you work for a big company and that you have hundreds or even thousands of job recs out there, so its a daunting prospect to…

applicants don't know anything about you until you tell them

No, your prospects don’t know anything about you #recruitingcontent

You live and breathe your employer brand every day. You are surrounded by people who know the corporate mission statement by heart and can name every product and…

The company with the most content wins

Prospects have questions. Are you hiding the answers? #recruitingcontent

Consider the job seeker. Forget that. Think of yourself, looking for a job. Think of the thousands of companies you could work for. You know a little about each…

Communication is love.

Recruiters Know: Communication Is Love #recruiting

Of all the things you can do to build deep connections with your prospects, the first and most important is to communicate with your prospects. Ask your recruiters…

copy and paste linkedIn introduction

100 LinkedIn InMails in a day is a sign of failure, not success. #socialrecruiting

Yes. There are ways to send a bajillion LinkedIn introductions to a bajillion potential prospects. Of course, there are ways to send a bajillion Viagra offers to a…

Better ranking, higher application rates, more shares? Easy. #recruiting

Recruiting content isn’t magic. It won’t make you taller, smarter or more attractive. But it will help you rank on Google better, help you convert more people on…

Are you just adding to the noise?

Is your #socialrecruiting strategy just adding to the noise?

Are you one of those people who figured out how to make every new job get posted to Twitter? I have some bad news for you. But first,…

Secret for competing with google for talent

Yes, you can compete with Google for talent #recruiting

Everyone thinks they can’t compete against Google and Facebook and the other companies throwing money at candidates. But that’s not true. You need to differentiate your business with it’s…

Unique content

If your recruiting content isn’t interesting, neither are you

Your recruiting content is a reflection of you. If you are only publishing content that’s vague, uninteresting or filler, how can you convince anyone that you are unique, interesting,…